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Is your development ready for off-plan sales?

Ten questions, two minutes. At the end you get a score and the points to fix before opening sales.

01Is the price list checked against actual sales in the area?
02Are unit sizes and mix based on demand?
03Are renders, floor plans and sales materials ready?
04Is the specification defined and clear for a private buyer?
05Do customisations have clear rules, costs and deadlines?
06Are the standard preliminary contract and buyer guarantees set up?
07Is the delivery date realistic and ready to communicate?
08Do you know how many pre-sales the bank requires for financing?
09Who handles viewings, negotiations and buyers up to completion?
10Is there a place to meet clients and a system to track leads?

01Why a check before opening sales?

Because the first weeks set the pace for the whole development: a wrong price list or incomplete materials lose exactly the most motivated buyers.

Off-plan sales work when product, pricing, contracts and sales set-up are ready together. The check lists the points I have seen matter most in the developments I have handled, from Parco Farini to Cinque Giornate.

02And after the check?

Advisory

Product and pricing analysis, price list and sales plan, before launch.

An extra resource

I support your team or agency in peak months: viewings, negotiations, preliminary contracts.

Full sales office

For the whole project, from off-plan sales to completion, customisation included.

Frequently asked questions

What is an off-plan sale?

It is the sale of units in a new building before it is finished, based on the design, floor plans and specification. It lets the developer bring revenue forward and reduce the project’s risk.

What protection do off-plan buyers have in Italy?

The law requires the developer to provide a guarantee for sums paid before completion and a ten-year insurance policy on the building, plus a preliminary contract with mandatory content.

When is it worth using an external sales lead?

When the in-house team lacks off-plan experience, in peak months, or when you need someone to follow buyers up to completion without adding to your structure.

Also useful

New developments observatoryResidential developments in Milan: areas, delivery dates, features.All free calculatorsSelling, inheritance, bare ownership, buying costs, yield.

Would you like an opinion on your development?

Let’s look together at product, price list and sales plan before launch.

Write to me